Business Partner - Mexico
Has worked in multinational healthcare marketing for 34 years, with Global, Latin American, & country positions. Marketing professor at the University of Tampa and FIA-USP in São Paulo. Expertise includes Product Marketing Management, Marketing Effectiveness, Consumer Behavior, Pricing & Market Access, & Marketing Strategy.
Antonio Cesar Rodrigues
Managing Partner - Brazil
With 30-plus years in the healthcare business, is a specialist in Sales Strategy, Commercial Excellence, Omnichannel Engagement, Sales Analytics, Customer Messaging, CRM, and Training. An expert in the US healthcare market has also held senior Sales & Marketing Integration positions at the global level.
More than 20 years of experience in the pharmaceutical industry in Latin America focused on Marketing, Sales, and Market Access for biologicals and high specialty products. Expertise includes Product Launch, Portfolio Rethink, Marketing Strategy, and Pharmaceutical Retail. In-depth knowledge of Mexico's private & public markets.
Business Partner - USA
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