* 32 years of experience in multinational pharma: Merrel Dow, Hoechst, Aventis, Sanofi & Pasteur

* Extensive expertise in healthcare marketing: advertising, promotion, pricing, marketing, access, market research, sales effectiveness, marketing excellence, digital, CRM, OTC, OTX, Rx, vaccines
* 15 years holding international marketing roles
* Experience in multiple geographies: Brazil, Latin America, Global, and different business cultures: American, German, French, Latin American and Brazilian
* Graduate and postgraduate in Marketing: EAESP-FGV, health economics seminars from York University (UK)
* Certified by the School of Mentors of São Paulo
* International MBA Professor of Marketing at the  Foundation of the Institute of Administration of USP (FIA)
* Lecturer in the FIA International MBA in "Cross-cultural Business Challenges"
* International Lecturer of Pricing & Market Access: Brazil, Mexico, Colombia, and the US
* Author of numerous articles and white papers for the consulting firm eyeforpharma (UK)
* Consultant on Latin American health market for the Gerson Lehrman Group
* Twenty years leading workshops and training for Latin American professionals

Cesar Rodrigues

Managing Partner

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